Protect yourself and your team with a comprehensive social media policy

The ever evolving nature of social media is overwhelming at the best of times. Trying to keep up to date with the latest trends both on a personal and business level can leave many feeling totally lost. Things change, platforms adapt and the way we access and share information transforms with every new addition to the social media train. The line between where we market and where we socialise is very murky and as a consequence what and where we share information can be tricky. Social media is wildly crucial to a successful communications and marketing plan because it is estimated that by 2020 there’ll be somewhere in the vicinity of 2.95 billion users across various platforms.So your organisation is actively using social media. Your employees are doing the same. You have no control over how the rest of the internet will react to them. How do you protect yourself and your team? A comprehensive and adaptable social media policy.

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Why do I need a policy?

The fact is you are not going to be able to stop people using social media. You can, however, give them the right tools to manage it in a way that won’t embarrass you or them. The advantages of creating a policy are evidently outlined in this article on Entrepreneur Online, but they include the following points:

  • Protect your company’s reputation
  • Minimise confusion about murky legal issues
  • Raise awareness for your brand

Creating an effective policy

So you’ve made the sensible decision to create a social media policy, but where do you start? We have compiled some of the key areas to consider when you design your policy.


The fact is people are going to get frustrated at times. Sometimes, that frustration comes from work. Your policy needs to ensure that your team understand what you expect from them and the way they talk about the company and each other online. LinkedIn has a great article on what to do when you come across an employee who has aired their grievances in this public way.

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Someone can be accused of defamation if they make a claim in front of more than two people. So when a comment is made on the internet, it is always at risk of being accused of being defamatory. If you hurt someone’s reputation in public, there can be some pretty hefty consequences. Journalists study entire units on defamation and what not to say. Ensure your team are at least familiar with the concept and the ramifications for both your company and them individually.

Know and minimise the risks of creating inaccurate information


While you’d be ill-advised to go snooping around your employee’s private accounts, the very nature of social media is that it is fundamentally public. Anyone can see almost anything you post, and employees need to be aware. Many people don’t understand the consequences of their actions. If you ensure that your policy explicitly addresses this, you are protecting both your company and your employees.

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Protect confidential and proprietary information

Most of you are very familiar with confidentiality clauses and agreements. Privacy is a huge part of business and needs to be respected. So, what happens when everything becomes free for all in the guise of social networking? Can social media and confidentiality actually co-exist in reality?

We would like to think so. The best way to ensure they can work in harmony is to ensure your team understand their restrictions.


Copyright is a very contentious aspect of social media and digital communications in general. Often people post and share without thinking or realising that they are in fact appropriating someone else’s property. As a company, you could be liable for any copyright breaches that occur on behalf of your brand or employees. It is absolutely vital that your team, particularly members of your team with access to the company social media accounts, understand the gravity of this. Your policy and training should ensure your employees maintain a basic understanding of copyright online.


Don’t be afraid of social media. Don’t blanket ban it. Don’t underestimate its value to you as a marketing tool, and also a bonding tool for your team. Social media, when used respectfully, can be a wonderful instrument in raising morale, brand awareness and overall productivity. Welcome the responsible use of social media and you’ll find it actually adds to your business.

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Most importantly, when in doubt, ask for help

The internet has woven a delightfully colourful, yet scarily vulnerable web of communication. While it encourages openness and sharing, it also arms its users in a way that face to face interaction does not. It is crucial that organisations are across the risks, and many advantages of social media. The key is a great policy and a well-educated team.

When you are unsure, don’t fret. Educate yourself and your team. Register for courses such as the Konnect Learning Employment Law conference in 2017

10 Top Tips for fostering a positive company culture

Research is increasingly revealing some scary statistics when it comes to employee satisfaction. Employees aren’t engaged, trust in our leaders is at an all-time low, and employees are on the constant lookout for something new, exciting and more appealing. The fact is the happier your employees, the more productive, loyal and committed they will become.

You cannot underestimate the importance of a positive company culture. Get that right, and so much of your business will fall into place. Follow these top tips to create a more effective culture in your workplace.

Communication is key

We are all starting to realise the value in realising effective communication in the workplace. A tight communication strategy and an open-door policy can make strides in changing the way your employees see both the leadership team and the company. If you have five minutes, we highly recommend taking a moment to view these hilarious videos about communication in the workplace.

Be the right kind of leader

There are some pretty uninspiring examples of rubbish leadership out there – quick to put people down and crush morale. Striving for power and superficial congratulation is the quickest route to becoming a crappy leader. Be an authentic, genuine, effective and trustworthy leader, and your team will follow you to the ends of the world and back.

Know your vision and communicate your goals

When your team understands your wider vision, they are more likely to be invested in it. Create achievable goalposts for all employees and create a direct link back to your wider company vision. This way your team is always connected to your higher overall goal.

Do everything in your power to engage your team

Employee engagement is one of the most important tools in maintaining satisfaction, loyalty and productivity. Don’t be another statistic. Don’t make the same mistakes as so many companies. Your culture is entirely reliant on whether or not your team is engaged with it. Read Dale Carnegie’s 50 Employee Engagement Ideas and Tips for some hands-on advice.

Whatever decisions you make – be transparent with your team

We often talk about the value of transparency in our blog posts, because you really cannot underestimate how valuable it can be. When someone feels trusted they are more likely to trust in return. Your team will be more powerful, more loyal and more engaged when you involve them in the process.

Celebrate when things go well

We are so often quick to criticise when things don’t go to plan – looking for a face to blame in a bid to ensure it doesn’t happen again. What about the wins? Your team has achieved their goals and instead of celebrating, it’s business as usual. Celebrating those wins with your team is crucial to a positive culture and there are numerous ongoing advantages.

Foster health and wellbeing

Employee health and wellbeing are not just buzzwords to repeat in your annual report. If you want to keep a solid, satisfied, productive workforce, you absolutely must actively support their mental and physical health. Following these simple tips, are just some of the ways you can improve your workplace health and wellbeing.

Promote teamwork and camaraderie

As we’ve mentioned your company culture is entirely dependent on the investment of your team. Without them, it’s lip-service for the board. Your team needs to feel that they are part of something – they need to feel like a team. Work on building a feeling of camaraderie amongst your employees by implementing changes such as the recommendations in this Small Business article.

Inject a little bit of humour

We all love to laugh, it makes us happy and builds positivity. In the workplace, there are real and tangible advantages of injecting a little bit of humour into your workplace. Don’t be afraid to throw a little fun into your work. If it is consistent with your wider goals, it’ll only serve to improve your company culture overall. Watch this hysterical Twitter video on workplace culture for a little inspiration.

Support training and development

Nothing shows you’re invested in your team more than when you actively invest in their development. The wise words of Richard Branson are timeless and so true. Create an effective learning and development program, and you’ll reap the rewards.

Culture is a fickle thing. If you get it wrong, you can forever scar your reputation and business overall. Register for the Konnect Learning Fostering Company Culture Masterclass and you are on the path to business success.